Pepsi has just put together a "globally" made short science fiction film. Why does this matter? The Pepsi short film is called Black Knight Decoded and is about a UFO conspiracy writer who gets a little too close to the truth. Specifically, the truth about the Black Knight satellite. The movie was posted on YouTube on November 18th, and has since generated over two million views and hundreds of comments questioning why Pepsi has put this out there and if aliens are real or not.
If you've done heavy research into the UFO phenomenon, you know about the Black Knight satellite - an alien satellite that Nicola Tesla discovered in 1899, in polar orbit around Earth and transmitting radio signals, which revealed the object to be 13,000 years old and originating from the Epsilon Bootes Star System.
Funny enough, the Epsilon Bootes Star System is also at the heart of a different conspiracy theory that Time magazine reported on, which said that in the 20s, Norwegians intercepted a message from the star system via a probe orbiting the moon - the story was later detracted.
Myth this may be. But there are many modern day reports and even photos documenting the satellite. In fact, here's a photo that you can find direct from NASA's website, where it's simply referred to as "space debris":
Besides trying to entertain folks and sell more Pepsi products, why is Pepsi putting so much effort into an expensive production like this?
The company even hired well-known actress Freida Pinto!
The executive producer, Brad Jakeman, is also the president of the beverage group. Last month he went on a rant at a marketing conference about how the advertising model is dying and needs to be innovated; in his speech, he did not promote Pepsi, but instead complained about YouTube pre-roll ads and the lack of real, effective disruption happening right now in the advertising industry. So, is Black Knight Decoded just an example of the more innovative advertising Jakeman desires? Is he concerned with something much bigger than selling Pepsi products? Or both?
We know that Pepsi funded this movie. But who made it? The writer of Black Knight Decoded is none other than James Frey, that guy who wrote the memoir A Million Little Pieces and swiftly got put on Front Street by Oprah for lying in it. In addition to this new project, though, he's now working with Google on an augmented reality game based on his apocalyptic mystery novel the Endgame. Kind of strange!
Then there's this... Pepsi updated their logo around 2009 and when they did that, they released a 27-page document about what it meant - in addition to the red, blue and white colors that resemble the American flag, the subtly updated Pepsi logo also symbolizes "the Earth’s magnetic field, feng shui, Pythagoras, geodynamics, [and] the theory of relativity":
Hmm... seems Pepsi's more concerned about revealing the truth about the universe than the truth about how great Pepsi tastes! (Though I must say I myself like the taste of Pepsi and am certainly thinking about that today when I otherwise wouldn't have!)
The red, white and blue colors are still there, but considering the "global" community effort behind Black Knight Decoded, could we be moving away from US-centric consumerism? From US-centric policy? Is Pepsi hinting at a worldwide change, not just a company one? If Disclosure is coming, Pepsi may help bring it.
Regardless of all the conspiracy talk around it, Black Knight Decoded is well-done, well worth a watch, and has a surprisingly positive message for us humans... and aliens. Check it out:
Got ideas on what Pepsi's motives are? Or opinions about the movie? Share your thoughts in the comments or join the conversation on the Facebook page.
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